Shruti KaushikAs of November 2026, AI visibility trackers with public prices start at $71 to $99 a month (SE Visible, Semrush, Rankscale) and reach $250 to $795 for wider engine coverage (Scrunch, AthenaHQ, Peec AI). Profound is custom-priced. Running the same prompts on your own API keys costs tens of dollars a month in fees, plus build time.
Run the free AI Visibility Verdict See whether AI models name your company before you pay for any tracker. Free, no sign-up.
This is a buyer's guide for anyone setting a 2027 budget for AI visibility tracking, also called AI search monitoring, GEO or AEO tracking: tools that ask ChatGPT, Gemini, Perplexity, Google AI Overviews and others the questions your buyers ask, and record whether your brand is named. Every price below was opened on the vendor's own pricing page on 12 November 2026. Where a vendor hides its price, the table says so instead of filling the gap from a third-party roundup. Vendors change plans often, so treat this as a dated snapshot and recheck the page before you sign.
Klype sells an AI visibility tracker of its own, so it has an interest in this topic. For that reason this article does not rank tools or quote Klype's price, and the section on Klype is labelled.
How much do AI visibility tools cost in 2027?
Entry plans with public prices cluster between $71 and $99 a month for 25 to 75 prompts or a few thousand answers. Plans with more engines and responses sit between $199 and $495 a month. Enterprise plans at Profound, Scrunch, AthenaHQ and Writesonic are quoted on request.
The table lists the cheapest paid plan we could verify for each tool, what it includes, and the next step up. "Prompt" means a buyer question you track. "Answer", "response", "check" or "credit" means one reply from one AI engine, which is how most vendors meter usage.
| Tool | Cheapest verified paid plan | What the cap is | Engines on that plan | Next tier or top | Free option |
|---|---|---|---|---|---|
| Semrush AI Visibility Toolkit | $99 a month | 25 tracked prompts, updated daily; 50 more prompts for $60 a month | Named examples: Google AI Mode and ChatGPT | Prompt add-ons; larger Semrush One bundles | No free trial for the toolkit |
| Ahrefs Brand Radar | From $199 a month; custom prompt packages from $50 a month | Packages: 2,500 / 7,000 / 25,000 checks a month at $50 / $100 / $250. One prompt on one platform in one location is one check | Google, ChatGPT, Gemini, Perplexity, Copilot, Claude | Scale package $250 a month | No Brand Radar trial |
| SE Visible (SE Ranking) | Basic: $71 shown, $89 struck through (the page has a "save 20%" annual toggle) | 75 prompts checked daily, about 11,250 answers a month | ChatGPT, Gemini, AI Mode, AI Overview | Core $151 to $189; Agency $319 to $399 (1,000 prompts) | 10-day free trial |
| Rankscale | Pro: $99 billed monthly ($84 a month yearly); Essentials $17 a month yearly only | Pro: 1,200 credits, up to 4,800 answers | 17+ engines on every plan, including ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, Claude, Copilot | Pro+ $229, Growth $385, Enterprise $780 billed monthly | "Try Pro for free" |
| Writesonic GEO | Starter: $79 a month billed annually | 50 prompts | ChatGPT, Gemini, Google AI Overviews | Basic $199, Growth $399 (annual rates); Enterprise custom with 8 platforms | "Start free" |
| Scrunch | Core: $250 a month | 125 unique prompts, 5,000 responses a month | ChatGPT, Perplexity, Google AI Overviews, Copilot | Enterprise custom, 9 LLMs | 7-day free trial |
| AthenaHQ | Starter: $295 a month | 3,600 credits; "1 credit = 1 AI response" | 11 listed, including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot | Enterprise custom | Free Essential plan with 300 credits |
| Peec AI (agency plans) | Essential: $245 billed monthly, $205 billed annually | 10,000 credits; Peec's sample setup is 111 prompts tracked daily | ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Growth $495; Scale $795 (adds Perplexity, Claude and others) | Trial offered on the page |
| Otterly.AI | Price not on the help page we could open (it points to the main pricing page) | Lite 16 prompts, Standard 120, Premium 403 (on 4 engines); annual billing saves 15% | "Every plan can track every AI search engine"; Claude uses 3 credits a check | Enterprise from 1,000 prompts | Free trial, no card |
| Profound | No public paid price: Enterprise is "Custom" | "Tailored prompt tracking plan" | "Up to 10 Answer Engines tracked" | Enterprise only | Free trial: 50 prompts, daily for 7 days |
| HubSpot AEO | HubSpot AEO listed at $50 a month, no HubSpot subscription required | Caps not stated on the grader page | Grader: GPT-5.4 mini, Perplexity, Gemini | Not stated | Free one-time AEO Grader check |
Two patterns stand out. First, the cheapest plans are cheap partly because they cover fewer engines: Semrush's toolkit page names Google AI Mode and ChatGPT, and SE Visible's plans list four Google and OpenAI surfaces, with Claude and Copilot not yet on the list. Second, the vendors that cover the most engines (Rankscale, AthenaHQ, Peec's Scale plan) meter by credits, so the monthly fee only tells you half the story. You need the per-answer price, which is the next section.
What does one AI answer cost on each plan?
Divide the monthly fee by the answers or checks it includes. On the plans with stated caps, that ranges from under a cent per answer (SE Visible) to about 1 to 2 cents (Ahrefs packages, Rankscale) and 5 to 8 cents (Scrunch, AthenaHQ). Per tracked prompt, plans run from about $1.58 to $3.96 a month.
Monthly prices are hard to compare because one plan counts prompts and another counts responses. Normalising to cost per answer, and cost per tracked prompt where a plan only states prompts, makes the plans comparable. These are our calculations from the figures in the table above, rounded, and they assume you use the whole allowance.
| Plan | Monthly fee | Included | Cost per answer | Cost per tracked prompt a month |
|---|---|---|---|---|
| SE Visible Basic | $71 to $89 | About 11,250 answers, 75 prompts | $0.006 to $0.008 | $0.95 to $1.19 |
| Ahrefs Brand Radar, Scale package | $250 | 25,000 checks | $0.010 | Depends on platforms per prompt |
| Ahrefs Brand Radar, Basic package | $50 | 2,500 checks | $0.020 | Page example: 80 prompts daily on 1 platform |
| Rankscale Enterprise | $780 | Up to 48,000 answers | $0.016 | Not stated |
| Rankscale Pro | $99 | Up to 4,800 answers | $0.021 | Not stated |
| Scrunch Core | $250 | 5,000 responses, 125 prompts | $0.050 | $2.00 |
| AthenaHQ Starter | $295 | 3,600 responses | $0.082 | Not stated |
| Writesonic GEO Starter (annual) | $79 | 50 prompts | Not comparable | $1.58 |
| Peec AI Essential (agency, monthly) | $245 | 10,000 credits; sample 111 prompts daily | Credit cost varies by engine | $2.21 on Peec's sample setup |
| Semrush AI Visibility Toolkit | $99 | 25 prompts | Not comparable | $3.96 |
Cost per answer is not the whole value. Scrunch and AthenaHQ cost more per answer than SE Visible, but they cover Perplexity and Copilot on their entry plans and bundle other features (Scrunch's Enterprise plan includes site audits and API access, for example). Semrush's per-prompt price is the highest in the table, but the toolkit sits inside a suite many SEO teams already pay for. The right question is which engines your buyers use, and then which plan covers those engines at the volume you need.
How much does it cost to track AI visibility on your own API keys?
The API fees are low at small volume. OpenAI's web search tool costs $10 per 1,000 calls plus tokens. Gemini 2.5 includes 1,500 grounded prompts a day free, then $35 per 1,000. Gemini 3 includes 5,000 a month free, then $14 per 1,000 search queries. Tracking 50 prompts daily on both engines comes to roughly $15 to $20 a month in fees.
Every tracker on this list is, underneath, a scheduler that sends prompts to AI models with web search switched on and parses the answers. You can do the sending yourself. These are the published rates we checked on 12 November 2026:
- OpenAI web search tool. OpenAI's API pricing page lists web search at "$10.00 / 1k calls" with "Search content tokens billed at model rates." For gpt-4o-mini and gpt-4.1-mini with the non-preview tool, "search content tokens are billed as a fixed block of 8,000 input tokens per call." So the floor is one cent a prompt, and tokens come on top.
- Gemini grounding with Google Search. Google's Gemini API pricing page lists, for Gemini 2.5 models, "1,500 RPD (free, limit shared with Flash-Lite RPD), then $35 / 1,000 grounded prompts", and for Gemini 3 models, "5,000 prompts per month (free, shared across Gemini 3), then $14 / 1,000 search queries." Gemini 2.5 Flash tokens cost $0.30 per million input and $2.50 per million output, and the output price includes thinking tokens.
- Perplexity. Perplexity's API documentation had been restructured when we checked, and we could not confirm a per-request fee for its Sonar answer models on 12 November 2026. Check its current pricing page before you budget for it.
Here is what those rates mean for three common tracking sizes. This is an illustration with stated assumptions, not a quote: one API call per prompt per engine per run, 30 runs a month for daily tracking, and Gemini 2.5 Flash for the Gemini side. Token costs are left out of the OpenAI column because search content tokens vary by model and query.
| Tracking size | Calls per engine a month | OpenAI web search fee (before tokens) | Gemini 2.5 grounding fee | Gemini 3 grounding fee |
|---|---|---|---|---|
| 15 prompts, weekly | About 65 | About $0.65 | $0 (inside the daily free allowance) | $0 (inside 5,000 a month) |
| 50 prompts, daily | 1,500 | $15 | $0 (50 a day is under 1,500) | $0 (inside 5,000 a month) |
| 125 prompts, daily | 3,750 | $37.50 | $0 (125 a day is under 1,500) | $0 (inside 5,000 a month) |
| 500 prompts, daily | 15,000 | $150 | $0 (500 a day is under 1,500) | At least $140 (10,000 prompts over the allowance, each at least one search query) |
As a token check on the Gemini side: if each answer used 300 input tokens and 800 output tokens, 1,500 answers on Gemini 2.5 Flash would cost about $3.14 a month in tokens (1,500 x (300 x $0.30 + 800 x $2.50) / 1,000,000). Longer answers and heavy thinking raise that, so measure your own average before you budget.
Compared with the table above, the API fees for 50 to 125 daily prompts on two engines are well below most paid plans. That is the honest case for doing it yourself. The honest case against is everything the fee does not include:
- Build and upkeep. Someone has to write the scheduler, parse brand names and citations out of free text, store history and chart it. Model names and API prices also change, and your code has to keep up.
- Coverage. API answers are not a feed of Google AI Overviews or AI Mode. Several vendors list those surfaces separately, and you cannot reproduce them through the Gemini API alone.
- Comparability. An API answer with web search may differ from what a logged-in person sees in the consumer app. That is true of any tracker, but vendors at least run the same method every day, which matters more than any single answer.
There is a middle option: a tool that runs on your own keys, so you pay the API fees directly and the tool does the scheduling, parsing and history. Klype's tracker works that way, and the section below describes it.
Why are B2B teams budgeting for AI visibility tracking in 2027?
Because fewer people click through when an AI answer appears, and more buyers arrive from AI tools. Pew found people clicked a result in 8% of visits with a Google AI summary versus 15% without. Adobe measured generative AI traffic to US retail sites up 693.4% year on year in the 2025 holidays.
Pew Research Center (22 July 2025) tracked the browsing of 900 US adults through March 2025 across 68,879 unique Google searches. "Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits", while those who did not clicked "nearly twice as often (15% of visits)". About 18% of the searches in the study produced an AI summary.
Adobe (7 January 2026) reported that traffic to US retail sites from generative AI tools in the 2025 holiday season "increased by 693.4%" compared with the year before. That is retail, not B2B software, but it shows the direction of travel.
Put together: if buyers read an answer instead of ten links, being named in the answer is the new first page, and the only way to know whether you are named is to ask the engines regularly. That is the job these tools do. It is also why answers that get your company wrong matter; our research on false AI claims about companies covers how often that happens and why.
How do I choose an AI visibility tool for a 2027 budget?
Start from the engines your buyers use, then the number of prompts you need, then how often you need them checked. A B2B company tracking 15 to 50 buyer questions weekly on ChatGPT, Gemini and Perplexity needs far less than an agency tracking hundreds of prompts daily across ten engines.
Work through these five questions in order. Each one narrows the list before price comes into it.
- Which engines matter for your buyer? If your buyers are developers or technical leads, Claude and Perplexity may matter more than Google AI Overviews. Check whether the entry plan covers them; on several tools above, Perplexity or Claude only appears on higher tiers.
- How many questions do you really need? Most companies can describe their category in 10 to 30 buyer questions: "best [category] for [buyer]", "[competitor] alternatives", "[category] pricing". Klype's own tracker works with 5 to 15. Tools that sell hundreds of prompts are built for agencies and large brands.
- Daily or weekly? Daily checks matter when you are running campaigns or tracking volatility. For a quarterly view of whether you are named, weekly is enough and costs a seventh as much on metered plans.
- What happens after the check? Some tools stop at a dashboard. Others suggest content, audit your site or generate files. Price that against what your team will actually do with the result.
- Who holds the data and keys? On your own keys, the history and the API account are yours. On a vendor plan, check export options before you commit a year.
| Your situation | What to look for | Where to start |
|---|---|---|
| Founder checking if AI names you at all | A free one-off check | Klype's free AI Visibility Verdict, HubSpot's free AEO Grader, Profound's 7-day trial |
| SEO team already on Semrush or Ahrefs | An add-on inside the suite you pay for | Semrush AI Visibility Toolkit, Ahrefs Brand Radar packages |
| Marketing team, 50 to 200 prompts, several engines | Low cost per answer with broad engine coverage | SE Visible, Rankscale, Scrunch Core, Otterly |
| Agency with many clients | Per-client workspaces and credit pools | Peec AI agency plans, SE Visible Agency, Rankscale Growth |
| Technical team that wants control of cost and data | Own API keys, own history | Build on the OpenAI and Gemini APIs, or a tool that runs on your keys |
How does Klype's AI visibility tracker fit in? (our product)
Klype's AI Visibility tracker asks ChatGPT, Perplexity and Gemini 5 to 15 buyer questions on your own API keys, weekly or when you start a run, records who was named and which domains were cited, and flags answers that differ from the facts saved in your workspace. You pay the API providers directly.
This section describes our own product, so read it as such. According to the AI Visibility feature page, each run sends every tracked question to each engine you have connected a key for: ChatGPT through the OpenAI Responses API with web search, Perplexity Sonar, and Gemini with Google Search. Klype does not scrape the consumer apps. For each answer it records the brands named and their order, whether your company was named and at what rank, and the domains cited. When an answer names your company, it compares the claims with your saved facts and flags differences; a flag means the answer differs from your saved facts, not that it is proven wrong.
What it does not do, stated plainly: it does not track Google AI Overviews or AI Mode, Copilot or Claude as answer surfaces, it does not track hundreds of prompts, and it cannot change what any engine says. It suits a founder or a small team that wants a weekly read on a short list of buyer questions, with the API cost on their own bill. If you need many engines or agency-scale volume, the tools in the table above are built for that. If you want to see whether AI tools name you before paying anyone, the free Verdict asks four models seven buyer questions about your category.
If the gaps the tracker finds come down to your founder's public presence, that is human work; our sister company Wise Mango runs a founder visibility program, and for a hands-on AEO and GEO build, see Shruti Kaushik's AEO and GEO engineering service.
What should I do first?
Write down 10 to 15 questions your buyers ask, run them once through a free check, and only then pick a paid plan sized to what you found. A free run tells you whether you have a visibility problem before you pay to measure it every day.
A sensible order for 2027: run a free check this month, decide which engines matter, then trial the one or two tools whose entry plan covers them. If your team is technical and the volume is small, price the own-keys route with the rates above. Recheck every vendor page in January 2027, because several of these plans changed during 2026 and will change again.
Methodology
Question. What AI visibility tracking tools cost going into 2027, how their plans compare on a per-answer basis, and what the same tracking costs on your own API keys.
Tool selection. We included widely used dedicated trackers (Profound, Peec AI, Otterly.AI, Scrunch, AthenaHQ, Rankscale), AI visibility products from SEO suites (Semrush, Ahrefs, SE Ranking), a content platform with GEO plans (Writesonic) and one free grader (HubSpot). Inclusion is not a ranking or an endorsement, and no vendor was contacted or paid.
Prices. Every price, cap and engine list was read on the vendor's own pricing or help page on 12 November 2026. Third-party roundups were not used for any figure. Where a vendor's main pricing page could not be opened (Peec AI's main plans, Otterly.AI's dollar prices) or the price is custom (Profound and enterprise tiers), we say so. Where a page did not make clear whether a shown price was billed monthly or annually (SE Visible), we show both figures.
Calculations. Cost per answer is the monthly fee divided by the stated answers, responses, checks or credits, assuming the full allowance is used. Cost per prompt is the monthly fee divided by stated prompts. The own-keys table assumes one API call per prompt per engine per run and 30 runs a month for daily tracking; token costs are shown separately as an illustration with stated token counts.
Conflict of interest. Klype sells an AI visibility tracker. Its price is not included, the section about it is labelled, and its description is taken from Klype's own feature page.
Refresh. This page targets 2027 budgets and will be rechecked against every vendor page in January 2027.
Common questions
How much does an AI visibility tool cost in 2027?
On vendor pages checked on 12 November 2026, entry plans with public prices start at $71 to $99 a month (SE Visible, Semrush AI Visibility Toolkit, Rankscale Pro). Plans with wider engine coverage cost $250 to $795 a month (Scrunch Core, AthenaHQ Starter, Peec AI agency plans). Profound's paid plans are custom-priced. Recheck prices in January 2027.
What is the cheapest way to see what ChatGPT says about my brand?
Free one-off checks cost nothing: Klype's free AI Visibility Verdict, HubSpot's free AEO Grader and Profound's 7-day trial. For ongoing tracking, OpenAI's web search tool costs $10 per 1,000 calls plus tokens, so 50 prompts a day on your own key is about $15 a month in search fees.
Is it cheaper to track AI visibility with my own API keys?
At small volume, usually yes on fees. Gemini 2.5 includes 1,500 grounded prompts a day free and Gemini 3 includes 5,000 a month free, and OpenAI web search is one cent a call plus tokens. You then carry the build, parsing and upkeep, and you cannot reproduce Google AI Overviews or AI Mode through the API alone.
Do AI visibility tools track Google AI Overviews and AI Mode?
Many do, as separate surfaces. SE Visible, Rankscale, AthenaHQ, Peec AI and Writesonic list AI Overviews, and several list AI Mode, on the plans we checked. Scrunch Core lists Google AI Overviews. Tools that run only on model APIs, including Klype's tracker, do not cover these Google surfaces.
How many prompts should a B2B company track?
Most B2B companies can describe their category in 10 to 30 buyer questions, such as best tools for a buyer, alternatives to a competitor and pricing questions. Plans with hundreds of prompts are built for agencies and large brands. Weekly checks are usually enough for a quarterly view and cost less on metered plans.
Which AI visibility tools have a free plan or free trial?
On the pages checked on 12 November 2026: AthenaHQ has a free Essential plan with 300 credits; SE Visible has a 10-day trial; Scrunch and Profound have 7-day trials; Otterly, Rankscale and Writesonic offer free starts; HubSpot's AEO Grader is a free one-time check. Semrush's toolkit and Ahrefs Brand Radar have no trial.
Sources
- Semrush, AI Visibility Toolkit (knowledge base), accessed 12 Nov 2026
- Ahrefs, Pricing (Brand Radar), accessed 12 Nov 2026
- SE Ranking, SE Visible pricing, accessed 12 Nov 2026
- Rankscale, Pricing, accessed 12 Nov 2026
- Writesonic, Pricing (GEO plans), accessed 12 Nov 2026
- Scrunch, Pricing, accessed 12 Nov 2026
- AthenaHQ, Plans, accessed 12 Nov 2026
- Peec AI, Pricing for agencies, accessed 12 Nov 2026
- Otterly.AI Help Center, Pricing of Otterly.AI, accessed 12 Nov 2026
- Profound, Pricing, accessed 12 Nov 2026
- HubSpot, AEO Grader, accessed 12 Nov 2026
- OpenAI, API pricing (web search tool), accessed 12 Nov 2026
- Google, Gemini API pricing (grounding with Google Search), accessed 12 Nov 2026
- Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results, 22 Jul 2025
- Adobe, 2025 holiday shopping season results, 7 Jan 2026
- Klype, AI Visibility feature page (own product), accessed 12 Nov 2026
Related: To see what ChatGPT, Gemini and Perplexity say about your company, run the five questions in AI Visibility Check by Klype.