Shruti Kaushik founded Klype AI in 2025. Klype is a GTM and content intelligence platform for B2B founders: it keeps one record of the product, the buyer and the founder's measured writing voice, drafts posts from it and checks every draft for unsupported claims. Founders review and publish everything themselves.
She began as a LinkedIn ghostwriter for B2B founders in 2015, when she founded Wise Mango, and has written more than 3,600 LinkedIn posts for SaaS and AI founders, from seed stage to $10M in annual revenue. She wrote The LinkedIn Blackbook, her articles have been published by the Times of India, Business Insider, YourStory, BusinessWorld, DailyO and FXEmpire, and she was named one of Forbes Game-Changing Leaders in 2025.
There are other people named Shruti Kaushik. This page is about the founder based in Delhi NCR who runs Klype AI and Wise Mango.
Timeline
- 2015Begins as a LinkedIn ghostwriter for B2B founders and founds Wise Mango.
- 2017 to 2024Bylines in YourStory, DailyO, BusinessWorld, Business Insider and the Times of India.
- By mid-2023More than 3,600 LinkedIn posts written for SaaS and AI founders.
- 2025Named one of Forbes Game-Changing Leaders.
- 2025Founds Klype AI. See About Klype AI.
Selected clients
Clients named on Shruti's own sites:
- Array Networks
- SugarBox Networks
- Sprinklr
- Sony
- Zee Entertainment
- Predusk Technologies
Elsewhere
- shrutikaushik.com, her personal site
- Wise Mango founder profile
- Crunchbase
- Amazon author page
- Wikidata
Articles by Shruti Kaushik
- How to generate leads with Klype: start with a buyer question
- Turn a free audience report into a useful first conversation
- From a LinkedIn connection to a customer conversation
- Plan a small cold-email test before sending another 2,000 emails
- Turn one research finding into content that starts conversations
- Which leads deserve your time? A practical qualification worksheet
- What a GTM plan should do for your startup this week
- How much can Klype save you each month? Do the maths first
- Klype, Taplio, EasyGen or Jasper: choose around the work you need done
- Set up Klype around your business, not a blank prompt
- Teach Klype how you write
- Turn one useful idea into an industry-specific post
- Make your GTM plan useful after the first read
- Use Guided Klype when marketing is not your day job
- What happens when you receive a personalised Klype preview?
- What should a real estate adviser post besides listings?
- How can consultants share expertise without exposing client work?
- A weekly content routine for a busy local business
- How to write LinkedIn posts for buyers, not only peers
- How to measure whether your content is helping the business
- How to turn one idea into different post formats without repeating yourself
- What can a SaaS founder post before having customer case studies?
- How freelancers can explain their value without sounding like everyone else
- How students can turn real projects into clear LinkedIn posts