Origin story bank
You note the moment the product started and two problems you solved. Klype keeps them as source material for your posts.
DAY 1 EXAMPLE 1Klype / Founder Brand Sprint / For D2C founders
Cohort 1Applications open until Fri 4 Dec 2026
Founder Brand Sprint for D2C founders.
Your customers buy the product, but retail partners, marketplaces and investors buy the founder. The sprint turns the story behind the brand into a profile, posts and outreach that a buyer or investor can trust.
- Runs
- 7 Dec 2026 to 1 Jan 2027
- Your time
- About 20 min a week
- Format
- Async, no calls
Your buyer
D2C brands are sold twice: to shoppers and to partners.
Shoppers find you on social channels, but a distributor, a retail buyer or an investor will check the founder on LinkedIn. They look for a clear origin, a real supply story and honest numbers. The sprint organizes that story and keeps figures out of drafts unless you provide them.
LinkedIn angle
Posts from the unglamorous parts of building a product brand: a supplier you changed, a launch that missed, a customer review that changed the formula.
Reddit angle
Threads where sellers and shoppers discuss sourcing, shipping and what worked. Drafts share what you learned, and respect each subreddit's limits on promotion.
Investor angle
A cold email and update template built on the facts you saved about product, channel and stage.
What happens on day 1
Three things you do on day 1, for D2C founders.
The first step is the same for everyone: paste 10 to 15 past posts and Klype learns your voice on day 1. Then you save the facts below, and Klype checks every later draft against them. Shruti writes and reviews every deliverable, and you approve and post each one yourself.
Partner profile
You name who you need to convince, a retail buyer, distributor or investor. Your headline options open with what they care about.
DAY 1 EXAMPLE 2Numbers lock
You list which figures are public. Drafts use only those and never round up or invent.
DAY 1 EXAMPLE 3The four weeks
Profile, voice, posts and outreach.
Week 1 rewrites your LinkedIn profile. Week 2 builds your voice profile and ten post ideas. Week 3 delivers three finished posts and Reddit threads with draft comments. Week 4 delivers investor and customer email scripts and a 30-day posting calendar. See the full four weeks.
Cohort 1
Apply for the sprint.
Shruti reads every application and replies within 2 working days. Accepted applicants get the pricing and a secure payment link from Klype by email.
- Applications close Friday 4 December 2026.
- Early-bird pricing applies to applications received by Monday 23 November 2026.
- Pro has 10 seats; international founders are offered them first.
- Full refund if you cancel before 7 December. Terms and refunds.
Questions from D2C founders
Anything else: admin@klype.ai.
Is the sprint about growing my brand's Instagram?
No. It covers the founder's LinkedIn profile, Reddit presence and investor and partner outreach. It does not post to any consumer channel for you.
I am a solo founder. Is 20 minutes a week realistic?
Yes. Each week has one short form. Drafts come back for you to review, edit and post.
Can the sprint help with retail or marketplace outreach?
Week 4 includes a customer outbound sequence that you can adapt to a buyer or partner. It does not guarantee replies.
How does payment work, and does it work internationally?
Accepted applicants get a Razorpay payment link from Klype by email. Razorpay works for founders in India (UPI, cards, netbanking) and for international founders (cards). Nothing is charged when you apply.
When does it run, and how is it delivered?
Cohort 1 runs from 7 December 2026 to 1 January 2027. It is async, with no calls. Each Monday a short lesson arrives, you submit inputs by Wednesday, and your cohort has a private Slack channel.
For other founders
The same sprint, with day-1 examples for a different kind of founder.