Shruti KaushikAn agency owner writes to attract clients and talent, and both groups read the posts as a sample of the agency's work. That raises the bar: a generic AI draft on a creative professional's feed is a bad portfolio piece. The posts that work are about how the agency decides: scope, pricing, the pitch you lost, the client you turned down. Client names and results need permission; without it, write about the decision. Below: what changes, five angles, and a sample post with its real checker result.
What changes when an agency owner posts
Agency readers are prospects comparing you with three other agencies, and candidates deciding whether your agency is a place to do good work. Topics that serve both: how you scope a proposal, why you lost a pitch and what the winner understood, how you price, what you do when a client's brief is wrong, how work gets reviewed inside the agency. Case studies belong on the website; the feed is for the thinking behind them.
Proof is where agency posts go wrong, with or without AI. "Engagement skyrocketed" and "results spoke for themselves" are vague result claims the checker flags. Real results need the client's permission and a figure you can source; without both, describe the decision and the trade-off. AI drafts also default to a block of hashtags at the end, which reads as 2019.
Five topic angles for agency owners
- The pitch you lost to a smaller proposal. What the winner understood about the brief that you did not.
- How you scope a proposal. The one question that sets the scope, and what goes into phase two.
- How you price, and what you stopped doing. Hourly, retainer, project: the reasoning, not the rate card.
- The client you turned down. The signal, without identifying anyone.
- How work gets reviewed inside the agency. Who sees it before the client does and what they look for.
A sample post, written for an agency owner
Written for this page, with no figures and no named clients. Use it as a shape, not a script.
What the checker said
Score 100 out of 100. 179 words, 0 things to fix. Verdict: Reads as written by a person. This is the actual result from the fifteen rules in the free post checker, run on the text above. Open this sample in the checker to see the rules it passed, then paste your own draft.
Where to go next
Run your current draft through the free post checker, which flags unsourced figures, invented scenes and the machine-writing patterns readers notice. The free tools also measure your writing voice from your own posts and turn a rough thought or a voice note into a draft. Two patterns that catch agency owners most often are vague result claims and hashtag block; each page shows the rule and a before-and-after rewrite. When you want drafts that hold to your own measured voice and are checked before they go out, start a 7-day Klype trial: $39 a month after the trial, a card is required, and nothing is charged until day 8.
Common questions
Can an agency owner post client results?
With the client's permission and a figure you can source. Otherwise write about the decision you made and the trade-off, not the outcome; "metrics were up" with no evidence is flagged by the free checker.
Should agency posts use hashtags?
One or none. A block of three or more at the end is one of the fifteen patterns readers associate with generated posts, and the checker flags it.
How does an agency owner sound like a person, not a brand?
Write about something you decided, including the part you got wrong. Brand voice is for the website; the feed works better when the owner sounds like the person who would run the account.