Shruti KaushikComms and PR agencies check AI drafts by saving one fact set per client: approved boilerplate, spokespeople, quotes, awards and figures. Press releases, bylines and pitches are run through a claim check that flags invented quotes, unsourced statistics and awards the client never won, and a client signs off by private link.
Where AI drafts go wrong for comms and PR agencies
Agencies work across many clients, and an assistant drifts between them. A boilerplate, an award or a figure from one client's earlier release turns up in another's draft. The more serious failure is the invented quote. Assistants write plausible executive quotes in seconds, and an unapproved quote attributed to a named person is the fastest way to lose a client.
Claims are the second layer. "Award-winning" needs an award, a body and a year. Endorsements and testimonials in client material fall under the FTC's Endorsement Guides, which say endorsements must reflect honest opinions and experience. The agency needs a record of what the client confirmed.
Claims an AI draft might invent for comms and PR agencies
These examples are invented for this page to show the pattern. They describe no real company, customer or result.
- A quote from the client's CEO that nobody approved.
- "Award-winning platform" with no award on the client's list.
- "Used by over 2,000 companies" copied from a different client's release.
- "Embargoed until Tuesday" when no embargo was agreed.
- A customer testimonial in a pitch that the customer never gave.
The facts comms and PR agencies would save once
A saved fact is one sentence you can stand behind, with its source and date. Anything a draft claims that matches none of them is flagged.
- Approved boilerplate and its last update date, per client.
- Spokespeople, titles and the topics each may speak on.
- Previously approved quotes, verbatim, with date.
- Awards: name, body, year.
- Figures the client has cleared for public use, with source.
- No-comment topics and embargo terms.
The workflow
- Create one workspace per client and save the fact set at onboarding.
- Draft in whatever assistant the team prefers.
- Run the draft through the claim check inside that client's workspace, so nothing from another client can count as support.
- Send the checked draft to the client for sign-off by private link. They need no account.
- Keep the exportable approval record, which shows the client what they approved and how much the agency edited afterwards.
The method is the one on the draft fact check page: Klype extracts the figures, guarantees, vague authority and stories in a draft, matches each to your saved facts and any source text you paste, flags what it cannot back, and keeps an approval record. It is rule-based, so the same text gets the same answer, and it never publishes or sends anything.
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What the check does not do
It compares claims with the facts you saved and any source text you paste. It does not browse the web, does not verify outside claims and does not replace legal, compliance or editorial review where your work needs it. When it finds nothing checkable, it says nothing was verified, so you still read every draft before it goes out.
Sources
Each source is cited for the single point made above. Klype does not give legal advice; ask your counsel how any rule applies to you.
Common questions
Can it prevent one client's facts leaking into another's draft?
Each client has its own workspace and saved facts. A check runs against one workspace's facts only, so a claim backed only by another client's record is flagged.
Does it check quotes?
A quote is a story told as fact. If it is not in the saved approved quotes or the source text you supplied, it is flagged for you to confirm with the spokesperson.
Is the approval record useful to the client?
Yes. It records what the client approved and how much it was edited afterwards, and can be exported.
Where to go next
Read how the check works on the draft fact check page, or try the free post checker without signing up. Related guides: Klype for B2B content agencies, Klype for investor relations teams, and Klype for field marketing teams. The full list is on the hub.