Klype for demand gen teams: check AI drafts against your company facts

Demand gen teams check AI drafts by saving offer terms, audience claims, and the method and sample size behind each report they publish. Ads, landing pages, gated content and nurture emails are then run through a claim check that flags invented benchmarks, audience numbers and guarantees before spend is committed.

Where AI drafts go wrong for demand gen teams

Paid and lifecycle channels multiply every claim. A landing page headline is tested in ten ad variants, a report's top-line stat is repeated across emails, and a webinar invitation promises content the speaker has not agreed to give. An assistant helping with variants rewrites the numbers along the way, and variant nine ends up with a figure that appears nowhere in the report.

The FTC's advertising substantiation policy says advertisers need a reasonable basis for a claim before they make it. The practical reading for a demand team is simple: when someone asks where a number came from, the answer should already be written down. Email adds the CAN-SPAM requirements on subject lines and sender information.

Claims an AI draft might invent for demand gen teams

These examples are invented for this page to show the pattern. They describe no real company, customer or result.

"Download the benchmark report of 1,200 CMOs" when the survey had a few dozen respondents.
"Join 10,000 marketers" for a list that holds a fraction of that.
"Guaranteed 30% lower acquisition cost" in an ad.
"Only 10 seats left" on a webinar with no cap.
"Free forever" when the free plan has a time limit.

The facts demand gen teams would save once

A saved fact is one sentence you can stand behind, with its source and date. Anything a draft claims that matches none of them is flagged.

For each report you publish: sample size, method, date and the exact top-line findings.
Audience and community sizes you may quote, and what they count.
Offer terms: what is free, for how long, what requires a card.
Event details: speakers confirmed, date, format, recording policy.
Customer logos and quotes cleared for ads.
Words your legal reviewer has already ruled out.

The workflow

Put each report's findings and method into saved facts the day it is published.
Generate ad, landing page and email variants in your assistant.
Run the whole set through the claim check, not just the master copy. Any variant whose figure differs from the saved finding is flagged.
Approve the set, or send flagged variants to the report owner for sign-off by private link.
Keep the approval record with the campaign, so claims can be traced if challenged.

The method is the one on the draft fact check page: Klype extracts the figures, guarantees, vague authority and stories in a draft, matches each to your saved facts and any source text you paste, flags what it cannot back, and keeps an approval record. It is rule-based, so the same text gets the same answer, and it never publishes or sends anything.

The 7-day trial needs no card. Prefer to talk it through for your team first? Use the contact form below.

What the check does not do

It compares claims with the facts you saved and any source text you paste. It does not browse the web, does not verify outside claims and does not replace legal, compliance or editorial review where your work needs it. When it finds nothing checkable, it says nothing was verified, so you still read every draft before it goes out.

Sources

Each source is cited for the single point made above. Klype does not give legal advice; ask your counsel how any rule applies to you.

Common questions

Does the check review ad platform policies?

No. It checks claims against your saved facts. Platform policy and regional ad rules remain a separate review.

Can I run fifty variants at once?

Run them as a set, and the flags show which variants carry a figure or promise your facts cannot back. Fix the master copy, then regenerate.

Is a reasonable-basis rule only for consumer ads?

The FTC statement concerns advertising claims generally. Whether and how it applies to your campaign is a question for counsel. Having sources written down is useful either way.

Where to go next

Read how the check works on the draft fact check page, or try the free post checker without signing up. Related guides: Klype for field marketing teams, Klype for product marketing teams, and Klype for martech companies. The full list is on the hub.